Brumby Sunstate ‘It’s Not How Good You Are, It’s How Good You Want To Be’ Book

IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE

Forget your generic self-help books that waffle on about “being true to your potential”, “following the rainbow” and all that gibberish. What Paul Arden has penned here is a source of solid, real world, practical advice that any living human who aspires to be a success would find useful. This powerful paperback has numerous life changing chapters to help you in all matters of living, including titles like “Do not covet your ideas”, “Why it’s ok to get fired” and “How you can make your company great”. So go ahead and make the unthinkable thinkable, the impossible totally possible and whatever you do, fail, fail again, then fail better.

Author Paul Arden has spent decades working in some of the world’s most competitive industries. The man definitely knows what he’s talking about. As a master of advertising and marketing, he’s often credited with being solely responsible for all of British Airways’ current economic success. With this newest publication of his, he uses the creative process of good advertising as a metaphor for business practice and positive life decisions.

FEATURES

• A pocket ‘bible’ for the talented and timid
• Real world advice from a real world success story
• The best-selling book of logical and original answers to everyday questions

SPECIFICATIONS

• Paperback book by Phaidon Press
• 18cm tall x 12cm wide
• 128 pages long